Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Morph Food and Beverage Branding sɣur Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture.
Afeṣṣel i yewwin A' Design Award n ubrunz
Afeṣṣel Morph Food and Beverage Branding sɣur Mars Design Consultants d abrid ɣer rbbeḥ yufraren deg Arraz A' n Ufeṣṣel n Unuɣ, Tugna d Teywalt Tamulant. Afeṣṣel Morph Food and Beverage Branding yewwi arraz A' Design Award n ubrunz deg useggas 2020, u yettwasken-d ɣef usmel Design Award - Winners gar yifeṣṣilen-nniḍen yufraren. Walit talqayt n usenfar, afet-d leqdicat-nniḍen sɣur Mars Design Consultants, u walit ayɣer afeṣṣel Morph Food and Beverage Branding yuli gar yifeṣṣilen i t-ittnaharen.
Ɣef ufeṣṣel Morph
Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Morph Food and Beverage Branding sɣur Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture. Afeṣṣel Morph yewwi arraz A' Design Award n ubrunz, aswir yettwaqadren n uselmed n wazal deg A' Design Award & Competition. Leqdicat i yewwin arraz A' Design Award n ubrunz sdukkulen timiḍranin timaynutin d yifeṣṣilen i d-yekkan s tzemmar tameqqrant. Tefren-iten-d tesqamut tameqqrant n yimsekyaden d leqdicat yesɛan azal deg taggayin-nsen, seld askazal asdawan aɣezfan, ameɛḍul, ibedden ɣef wazal n leqdic, ilelli, ideg ifeṣṣilen i arraz ttwafranen s tefrant s ubrid n usenqed udriɣ sɣur imtawa, war ma yella usenqad yeẓra isem n umeskar, s yisefran n uskazal yellan yakan, i izemren ad yeẓr yal yiwen.
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Tiferni n ufeṣṣel n wass

Amfeṣṣel n wass Yal ass, A' Design Award yesskan-d amfeṣṣel yesɛan tawtilt tameqqrant, i d-yesnulfuyen ifeṣṣilen, ifarisen, isenfaren d tsegda tineṣliyin d timaynutin, d Amfeṣṣel n wass. Ass-a, nefṛeḥ ad awen-d-nessisen yiwen seg yimfeṣṣilen yufraren n umaḍal, i ibeddlen s yifeṣṣilen-nsen amek nettidir amaḍal.

Adiwenni n ufeṣṣel n wass Ɣret idiwenniyen d yimeslayen ineggura ɣef ufeṣṣel, asnulfu, tatiknulujit d umaynut, gar yineɣmasen n ufeṣṣel d yimfeṣṣilen, isegdayen d yimsefraken n tecraḍ yettwassnen deg umaḍal. Issinet amek imfeṣṣilen d tecraḍ i yewwin A' Design Award ssiwiḍen ɣer tiferni tufrint n ufeṣṣel.

Tarbaɛt n ufeṣṣel n wass Yal ass, A' Design Award yesskan-d tarbaɛt n ufeṣṣel tufrint, i yewwin arrazen, yettsnulfuyen, d Tarbaɛt n ufeṣṣel n wass. Sniremt isenfaren ineṣliyen iččuren d asnulfu deg tsegda, ufeṣṣel yelhan, lbaḍna, ufeṣṣel udlif d tesnarrayt n ufeṣṣel, sɣur tirbaɛin n ufeṣṣel yufraren deg umaḍal meṛṛa.

Asalas n ufeṣṣel n wass Asalas n ufeṣṣel n wass, i yefren A' Design Award & Competition, yesskan-d imfeṣṣilen yuɣalen d isulas, i yerran amaḍal-nneɣ d amkan yelhan s yifarisen d yisenfaren-nsen yufraren, i inefɛen timetti u yessnernayen-tt. Sniremt ikaramen n leqdicat n yimfeṣṣilen n uswir agreɣlan, n yisegdayen yettwassnen d yimsnulfuyen.

Amfeṣṣel yettwafernen n wass Yal ass, A' Design Award & Competition yesskan-d amfeṣṣel ufrin s tidet, asegday yettwassnen, amezwaru deg usnulfu neɣ amsnulfu, i yettwafernen leqdic-is ilmend n wazal-is d amedya ufrin n ufeṣṣel yelhan, d Amfeṣṣel yettwafernen n wass. Sniremt ikaramen n leqdicat n ufeṣṣel i yewwin arrazen.

Tikti n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d tikti n ufeṣṣel tamaynut s waṭas neɣ tamiḍrant n usnulfu, i d-yessbanayen axemmem aneṣli d tifratin i izemren ad ttwasqedcent, d Tikti n ufeṣṣel n wass. Sniremt timiḍranin tifrinin i yewwin arrazen, tarrayin n usnulfu d tmuɣliwin yettawin-d asiweḥ, seg umaḍal meṛṛa.

Ticreḍt n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d ticreḍt tufrint i yerran afeṣṣel d ul n leqdic-is, d Ticreḍt n ufeṣṣel n wass, s usnirem n tmagit, n tmuɣli n usnulfu, n yifarisen d yisenfaren n tkebbanin d tuddsiwin yettsnulfuyen. Afet-d ticraḍ i yewwin arrazen d yifeṣṣilen-nsent imeqqranen.

Tameɣrut n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesnirem tameɣrut taneṣlit n ufeṣṣel, d Tameɣrut n ufeṣṣel n wass, s uskan n yiɣunab i d-yettbanen, n ccbaḥa yettbeddilen d tnila timaynutin n usnulfu deg tsegda, lbaḍna, taẓuri, udlif, ifarisen d taɣulin-nniḍen. Afet-d ass-a timeɣriwin tineggura n ufeṣṣel.
Tesnulfam-d ayen yufraren?
Anfet i umaḍal ad iwali leqdic-nnwen. Sifeḍt afeṣṣel-nnwen i wakken ad yettwali ma izmer ad d-iban ɣef usmel Design Award - Winners.
Sbanet-d leqdic-nnwen