Serious Little Squid Visual Identity
Youjia Gu
Graphica Serious Little Squid Visual Identity — Youjia Gu Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers.
Praemio ornatum: A' Design Award Aeneum
Opus “Serious Little Squid Visual Identity”, cuius auctor est Youjia Gu, numeratur inter victores certaminis “A' Praemium Designationis Graphicae, Illustrationis et Communicationis Visualis”. Opus “Serious Little Squid Visual Identity” praemium “A' Design Award Aeneum” anno 2020 adeptum est atque in commentariis “Design Award - Winners” inter alia opera eximia exhibetur. Penitus cognoscite opus, reperite alia opera eiusdem auctoris (Youjia Gu) et videte cur opus “Serious Little Squid Visual Identity” inter opera aemula emineat.
De opere “Serious Little Squid”
Graphica Serious Little Squid Visual Identity — Youjia Gu Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers. Opus “Serious Little Squid” praemium “A' Design Award Aeneum” adeptum est, spectatum honoris gradum in certamine A' Design Award & Competition. Opera praemio “A' Design Award Aeneum” ornata coniungunt nova cogitata cum sollerter elaboratis innovationibus; a magno iudicum collegio seliguntur ut opera pretiosa in propriis generibus, post aequam, iustam, meritis fundatam et ab externis imperiis liberam aestimationem academicam, in qua opera proposita suffragia accipiunt per recognitionem anonymam a paribus factam ex normis aestimandi antea statutis et publice accessibilibus.
Alia opera; auctor: Youjia Gu
Alia opera eiusdem generis: Graphica
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Eritne opus vestrum proximus victor?
Opera praemio A' Design Award ornata in commentariis “Design Award - Winners” artis designandi amatoribus ex toto orbe exhibentur.
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