K-Chic Brand Identity
Zi Huai Shen
Graphica K-Chic Brand Identity — Zi Huai Shen K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.
Praemio ornatum: A' Design Award
Opus “K-Chic Brand Identity”, cuius auctor est Zi Huai Shen, numeratur inter victores magni aestimatos certaminis “A' Praemium Designationis Graphicae, Illustrationis et Communicationis Visualis”. Opus “K-Chic Brand Identity” praemium “A' Design Award” anno 2022 adeptum est atque in commentariis “Design Award - Winners” inter alia opera eximia exhibetur. Penitus cognoscite opus, reperite alia opera eiusdem auctoris (Zi Huai Shen) et videte cur opus “K-Chic Brand Identity” inter opera aemula emineat.
De opere “K-Chic”
Graphica K-Chic Brand Identity — Zi Huai Shen K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite. Opus “K-Chic” praemium A' Design Award gradu Ferreo adeptum est, honorificam agnitionem in certamine A' Design Award & Competition. Opera gradus Ferrei solida consilia et peritam artem designandi ostendunt; a magno iudicum collegio seliguntur ut inter opera praemiata publicentur, post aequam, iustam, meritis fundatam et sine partium studio factam aestimationem academicam, in qua incepta nominata suffragia accipiunt iuxta recognitionem anonymam a paribus factam ex normis aestimandi antea statutis et publice accessibilibus.
Alia opera; auctor: Zi Huai Shen
Alia opera eiusdem generis: Graphica
Praestantia artis designandi diei
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Parati estis per orbem innotescere?
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