Lao Huotang Brand Identity
BI-CHENG ZHONG
Graphica Lao Huotang Brand Identity — BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials.
Praemio ornatum: A' Design Award Aeneum
Opus “Lao Huotang Brand Identity”, cuius auctor est BI-CHENG ZHONG, numeratur inter victores insignes certaminis “A' Praemium Designationis Graphicae, Illustrationis et Communicationis Visualis”. Opus “Lao Huotang Brand Identity” praemium “A' Design Award Aeneum” anno 2026 adeptum est atque in commentariis “Design Award - Winners” inter alia opera eximia exhibetur. Explorate singula operis, reperite alia opera eiusdem auctoris (BI-CHENG ZHONG) et videte cur opus “Lao Huotang Brand Identity” ab operibus aemulis distinguatur.
De opere “Lao Huotang”
Graphica Lao Huotang Brand Identity — BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials. Opus “Lao Huotang” praemium “A' Design Award Aeneum” adeptum est, spectatum honoris gradum in certamine A' Design Award & Competition. Opera praemio “A' Design Award Aeneum” ornata coniungunt nova cogitata cum sollerter elaboratis innovationibus; a magno iudicum collegio seliguntur ut opera notatu digna in propriis generibus, post aequam, moribus consentaneam, meritis fundatam et ab externis imperiis liberam aestimationem academicam, in qua formae nominatae suffragia accipiunt iuxta recognitionem anonymam a paribus factam ex normis aestimandi antea statutis et publice accessibilibus.
Alia opera eiusdem generis: Graphica
Praestantia artis designandi diei
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