Dona Vitamina Branding
Ruis Vargas
Igishushanyo cy'Amashusho Dona Vitamina Branding cya Ruis Vargas Dona Vitamina is a brand identity project created for an existing juice brand. The logotype shows a cross-eyed Victorian lady sipping a juice, a humorous image of a woman who owns herself. To expand that idea, a series of illustrations of women of different ethnicities was drawn in a stencil style and paired with short, amusing phrases. The illustrations appear on menus, packaging, bags, postcards, stickers and a large handmade wall. Most printed items were produced by offset printing in CMYK colors, and the bags were silkscreened.
Cyatsindiye igihembo A' Design Award ya Feza
Igishushanyo Dona Vitamina Branding, cyahanzwe na Ruis Vargas, ni kimwe mu byatsindiye igihembo Igihembo cya A' cy'Igishushanyo cy'Amashusho, Ibishushanyo n'Itumanaho Rigaragara. Igishushanyo Dona Vitamina Branding cyatsindiye igihembo A' Design Award ya Feza mu mwaka 2022 kandi kimurikwa ku rubuga Design Award - Winners hamwe n'ibindi bishushanyo by'indashyikirwa. Menya umushinga mu buryo burambuye, mwihere ijisho ibindi bikorwa byakozwe na Ruis Vargas kandi mumenye impamvu igishushanyo Dona Vitamina Branding kigaragara mu byo gihanganye na byo.
Ibyerekeye igishushanyo Dona Vitamina
Igishushanyo cy'Amashusho Dona Vitamina Branding cya Ruis Vargas Dona Vitamina is a brand identity project created for an existing juice brand. The logotype shows a cross-eyed Victorian lady sipping a juice, a humorous image of a woman who owns herself. To expand that idea, a series of illustrations of women of different ethnicities was drawn in a stencil style and paired with short, amusing phrases. The illustrations appear on menus, packaging, bags, postcards, stickers and a large handmade wall. Most printed items were produced by offset printing in CMYK colors, and the bags were silkscreened. Igishushanyo Dona Vitamina cyatsindiye igihembo A' Design Award ya Feza, urwego rw'ishimwe rwihariye muri A' Design Award & Competition. Ibishushanyo byatsindiye igihembo A' Design Award ya Feza bihuza ubuhanzi n'ubuhanga bwo gushushanya buhanitse, kandi bitoranywa n'akanama kagari k'abakemurampaka nk'ibikorwa by'ireme rihanitse mu byiciro byabyo, nyuma y'isuzuma rishingiye ku bumenyi rikorwa mu mucyo, ryubahiriza amahame y'imyitwarire, riha agaciro ubushobozi n'ireme kandi ritabogama, aho ibishushanyo byatanzwe bitorwa hanyuze mu isuzuma rikorwa n'impuguke zitazi imyirondoro y'abitabiriye, hashingiwe ku bipimo byashyizweho mbere kandi byatangarijwe rubanda.
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Ubuhanga bw'Indashyikirwa mu Gushushanya bw'Umunsi
Umuhanga mu Gushushanya w'Umunsi Buri munsi, A' Design Award imurika umuhanga mu gushushanya ufite impano ikomeye, uhanga ibishushanyo, ibicuruzwa, imishinga n'inyubako by'umwimerere kandi birimo udushya, ikamugira Umuhanga mu Gushushanya w'Umunsi. Uyu munsi, twishimiye kubagezaho umwe mu bahanga bakomeye ku isi, ufite ibishushanyo bihindura uko tubona isi n'uko tuyibamo.
Ikiganiro ku Gushushanya cy'Umunsi Soma ibiganiro biheruka ku gushushanya, ubuhanzi, ikoranabuhanga no guhanga udushya, bihuza abanyamakuru bo mu rwego rwo gushushanya n'abahanga mu gushushanya, abubatsi n'abayobozi b'ibirango bazwi ku isi yose. Menya uko abahanga mu gushushanya n'ibirango byatsindiye A' Design Award bagera ku buhanga bw'indashyikirwa mu gushushanya.
Itsinda ry'Abahanga mu Gushushanya ry'Umunsi Buri munsi, A' Design Award imurika itsinda ryihariye ry'abahanga mu gushushanya ryatsindiye igihembo, rihanga udushya kandi rifite ubuhanzi, ikarigira Itsinda ry'Abahanga mu Gushushanya ry'Umunsi. Mwihere ijisho imishinga y'umwimerere n'ubuhanzi buhanitse mu bwubatsi, ibishushanyo byiza, imideli, ibishushanyo mbonera n'ingamba zo gushushanya, yakozwe n'amatsinda ya mbere ku isi.
Igishushanyo cy'Umunsi Buri munsi, A' Design Award & Competition imurika umushinga wihariye ugaragaza ubuhanga bw'indashyikirwa mu gushushanya ikawugira Igishushanyo cy'Umunsi. Uyu munsi, twishimiye cyane kubamurikira igishushanyo cy'indashyikirwa cyatsindiye igihembo, kigira uruhare rwiza mu buzima bitewe n'ubuhanga buhanitse cyakoranywe.
Igihangange mu Gushushanya cy'Umunsi Igihangange mu Gushushanya cy'Umunsi gitoranywa na A' Design Award & Competition, kikagaragaza abahanga b'ibirangirire batuma isi yacu irushaho kuba nziza binyuze mu bicuruzwa n'imishinga by'ireme rihanitse bigirira akamaro umuryango mugari bikanawuteza imbere. Reba ibyegeranyo by'ibikorwa by'abahanga mu gushushanya bo ku rwego rw'isi, abubatsi b'ibirangirire n'abahanga mu guhanga udushya.
Umuhanga Ugarukwaho w'Umunsi Buri munsi, A' Design Award & Competition yibanda ku muhanga mu gushushanya udasanzwe, umwubatsi w'ikirangirire, umuyobozi mu buhanzi cyangwa umuhanga mu guhanga udushya, ikamugira Umuhanga Ugarukwaho w'Umunsi. Ibikorwa bye biba byatoranyijwe hashingiwe ku bushobozi n'ireme nk'urugero rw'indashyikirwa rw'ibishushanyo byiza. Reba ibyegeranyo by'ibishushanyo byatsindiye ibihembo.
Igitekerezo cyo Gushushanya cy'Umunsi Buri munsi, A' Design Award & Competition imurika igitekerezo cyo gushushanya kirimo udushya duhanitse cyangwa igitekerezo cy'ubuhanzi kigaragaza imitekerereze y'umwimerere n'ibisubizo bifatika, ikakigira Igitekerezo cyo Gushushanya cy'Umunsi. Mwihere ijisho ibitekerezo bitangaje byatsindiye ibihembo, uburyo buhanga udushya n'icyerekezo gitera imbaraga biturutse ku isi hose.
Ikirango cy'Ibishushanyo cy'Umunsi Buri munsi, A' Design Award & Competition imurika ikirango cyihariye gishyira imbere ubuhanga bwo gushushanya, ikakigira Ikirango cy'Ibishushanyo cy'Umunsi. Igaruka ku mwihariko, icyerekezo cy'ubuhanzi, ibicuruzwa n'imishinga by'ibigo n'inzego bihanga udushya. Menya ibirango byatsindiye ibihembo n'ibishushanyo byabyo bikomeye.
Icyerekezo mu Gushushanya cy'Umunsi Buri munsi, A' Design Award & Competition isesengura icyerekezo cy'umwimerere mu gushushanya ikakigira Icyerekezo mu Gushushanya cy'Umunsi. Igaragaza imisusire igenda ivuka, impinduka mu myumvire y'ubwiza n'ibyerekezo bishya by'ubuhanzi mu bwubatsi, imideli, ubugeni, ibishushanyo mbonera, ibicuruzwa n'ibindi. Menya uyu munsi ibyerekezo bigezweho mu gushushanya.
Ese igishushanyo cyanyu ni cyo kizatsinda ubutaha?
Ibishushanyo byatsindiye A' Design Award bimurikwa ku rubuga Design Award - Winners bigashyikirizwa abakunda ibishushanyo badusoma ku isi hose.
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