Playgo Camper Van Branding Project
ChungSheng Chen
Mamanu Ata Fa'atusa Playgo Camper Van Branding Project e ChungSheng Chen Playgo is a brand identity created for a camper van modification service. The Playgo logo combines orange and black with curved typography to suggest exploration and reliability. The identity is applied to business cards, tote bags, envelopes, letterheads, folders, vehicle decals, a website and social media accounts. Guidelines define colour ratios, letter spacing and line thickness, and the logo has a minimum application height of 10 mm. The identity also supports an online quotation system and a physical display area that help users choose modification options.
Manumalo i le A' Design Award Apamemea
O le Playgo Camper Van Branding Project na saunia e ChungSheng Chen o se galuega manumalo iloga o le Fa'ailoga A' mo le Mamanu o Ata Fa'atusa, Fa'atusaina ma Feso'ota'iga Va'aia. Na maua e le Playgo Camper Van Branding Project le A' Design Award Apamemea i le 2025 ma ua fa'aalia i le Design Award - Winners fa'atasi ma isi mamanu iloga. Maimoa i auiliiliga o le poloketi, iloa isi galuega a ChungSheng Chen ma silasila pe aiseā e tulaga maualuga ai i le tauvaga le mamanu Playgo Camper Van Branding Project.
E uiga i le Playgo
Mamanu Ata Fa'atusa Playgo Camper Van Branding Project e ChungSheng Chen Playgo is a brand identity created for a camper van modification service. The Playgo logo combines orange and black with curved typography to suggest exploration and reliability. The identity is applied to business cards, tote bags, envelopes, letterheads, folders, vehicle decals, a website and social media accounts. Guidelines define colour ratios, letter spacing and line thickness, and the logo has a minimum application height of 10 mm. The identity also supports an online quotation system and a physical display area that help users choose modification options. Ua maua e le Playgo le A' Design Award Apamemea, o se tulaga fa'aaloalogia o le A' Design Award & Competition. O galuega ua maua le A' Design Award Apamemea e tu'ufa'atasia manatu fou ma mamanu ua faia ma le tomai. E filifilia e se vaega tele o fa'amasino e avea ma galuega iloga i o latou vaega ta'itasi, pe a mae'a se iloiloga fa'aa'oa'oga e tonu, tausisia amioga tatau, fa'avae i le agava'a ma lē fa'aitu'au. E palotaina mamanu ua fa'atū i totonu o iloiloga a tagata tomai tutusa e lē fa'ailoaina ai igoa o ē e ana galuega, e tusa ma ta'iala o iloiloga ua uma ona fa'atulaga ma avanoa i tagata lautele.
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Mamanu Sili o le Aso
Tagata Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se tagata mamanu e matuā talenia i le fatuina o mamanu, oloa, poloketi ma galuega tusiata fale e ulua'i fatu ma fou ona manatu, e avea ma Tagata Mamanu o le Aso. I le asō, matou te fiafia e fa'ailoa atu se tasi o tagata mamanu silisili o le lalolagi, o ana mamanu e suia ai le auala tatou te ola ma iloa ai le lalolagi.
Fa'atalanoaga o Mamanu o le Aso Faitau fa'atalanoaga ma talanoaga aupito lata mai i mamanu, fatufatua'i, tekinolosi ma fa'afouga, i le va o tusitala o mamanu ma tagata mamanu, tusiata fale ma pule o fa'ailoga tau pisinisi ua ta'uta'ua i le lalolagi. Iloa le auala e ausia ai e tagata mamanu ma fa'ailoga tau pisinisi ua manumalo i le A' Design Award le silisili mata'ina o mamanu.
'Au Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se 'au iloga ua manumalo i fa'ailoga, e fatufatua'i ma fa'afouina manatu, e avea ma 'Au Mamanu o le Aso. Su'esu'e galuega e matuā tulaga ese ma fatufatua'i i tusiata fale, mamanu lelei, tifiga, mamanu fa'akalafi ma fuafuaga fa'ata'atia o mamanu, mai 'au mamanu ta'imua i le lalolagi atoa.
Mamanu o le Aso O aso ta'itasi e filifilia ai e le A' Design Award & Competition se poloketi fa'apitoa e fa'aalia ai le silisili o mamanu e avea ma Mamanu o le Aso. I le asō, matou te fiafia tele e fa'aalia se mamanu mata'ina ua manumalo i se fa'ailoga ma ua aumaia se suiga lelei e ala i lona mamanu silisili.
Matai iloga o Mamanu o le Aso E filifilia e le A' Design Award & Competition le Matai iloga o Mamanu o le Aso e fa'amatilatila ai tagata mamanu ua iloga lo latou sao i le fa'aleleia o lo tatou lalolagi e ala i oloa ma poloketi silisili e manuia ma aga'i ai i luma le sosaiete. Su'esu'e aoina o galuega a tagata mamanu o le vasega silisili o le lalolagi, tusiata fale ta'uta'ua ma tagata e fatuina mea fou.
Tagata Mamanu Fa'apitoa o le Aso O aso ta'itasi e fa'amatilatila ai e le A' Design Award & Competition se tagata mamanu tulaga ese, se tusiata fale ta'uta'ua, se ta'ita'i fatufatua'i po'o se tagata e fatuina mea fou, e avea ma Tagata Mamanu Fa'apitoa o le Aso. Ua filifilia galuega a lenei tagata e tusa ma le agava'a e fai ma fa'ata'ita'iga mata'ina o mamanu lelei. Su'esu'e aoina o mamanu manumalo i fa'ailoga.
Manatu o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se manatu mamanu e matuā fou po'o se manatu fa'avae fatufatua'i e fa'aalia ai mafaufauga ulua'i fatu ma fofo aogā, e avea ma Manatu o Mamanu o le Aso. Su'esu'e manatu fa'avae ofoofogia ua manumalo i fa'ailoga, auala fou ma va'aiga mamao fa'aosofia loto mai le lalolagi atoa.
Fa'ailoga Tau Pisinisi o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se fa'ailoga tau pisinisi iloga e fa'amuamua mamanu, e avea ma Fa'ailoga Tau Pisinisi o Mamanu o le Aso. E su'esu'e ai lona fa'asinomaga, va'aiga mamao fatufatua'i, oloa ma poloketi fa'alapotopotoga a pisinisi ma fa'alapotopotoga e fa'afouina manatu. Iloa fa'ailoga tau pisinisi manumalo i fa'ailoga ma a latou mamanu silisili.
Ta'iala Fou o Mamanu o le Aso O aso ta'itasi e su'esu'e ai e le A' Design Award & Competition se ta'iala fou ulua'i fatu i mamanu, e avea ma Ta'iala Fou o Mamanu o le Aso. E fa'aalia ai sitaili o lo'o tula'i mai, suiga i manatu o le matagofie ma auala fou o le fatufatua'i i tusiata fale, tifiga, faatufugaga, ata fa'akalafi, oloa ma isi lava matata. Iloa ta'iala aupito lata mai o mamanu i le asō.
Ua e fatuina se mea tulaga ese?
Ia va'ai le lalolagi i lau galuega. Auina mai lau mamanu ina ia iloilo mo se fa'aaliga i le Design Award - Winners.
Ia Fa'aalia Lau Galuega