Beat Coffee Re-Brand
Paul Meeuwsen
Girafiki, Mifananidzo neKutaurirana kweMeso Beat Coffee Re-Brand na Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.
Yakahwina A' Design Award yeBhuronzi
Dhizaini ye Beat Coffee Re-Brand na Paul Meeuwsen yakahwina ikapiwa rukudzo rukuru mumakwikwi e Mubairo weA' weDhizaini yeGirafiki, Mifananidzo neKutaurirana kweMeso. Dhizaini ye Beat Coffee Re-Brand yakahwina A' Design Award yeBhuronzi muna 2021 uye inoratidzwa pa Design Award - Winners pamwe nemamwe madhizaini anoshamisa. Ongororai zvakadzama nezvepurojekiti, onai mamwe mabasa a Paul Meeuwsen uye muone kuti dhizaini ye Beat Coffee Re-Brand inosiyana sei nevanokwikwidzana nayo.
Nezve Beat Coffee
Girafiki, Mifananidzo neKutaurirana kweMeso Beat Coffee Re-Brand na Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand. Dhizaini ye Beat Coffee yakahwina A' Design Award yeBhuronzi, chinhanho chinoremekedzwa cherukudzo mu A' Design Award & Competition. Mabasa anohwina A' Design Award yeBhuronzi anobatanidza mafungiro matsva pamwe neunyanzvi mukugadzira mabasa matsva, uye anosarudzwa nedare guru revatongi se mabasa anokosha kucherechedzwa muzvikamu zvawo, mushure meongororo yezvidzidzo yakarurama, yakaruramisira, yakavakirwa pakukodzera kwebasa uye yakazvimirira, umo mabasa akapinzwa anovhoterwa pachishandiswa ongororo inoitwa nedzimwe nyanzvi dzisingazivi mazita evagadziri, pachishandiswa zviyero zvekuongorora zvakatarwa kare uye zvinowanikwa kune veruzhinji.
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Unyanzvi hwepamusoro mudhizaini hwezuva
Mugadziri weZuva Zuva nezuva A' Design Award inoratidza mugadziri ane tarenda guru anogadzira madhizaini, zvigadzirwa, mapurojekiti nezvivakwa zvitsva zvine pfungwa dzake pachake, seMugadziri weZuva. Nhasi, tinofara kukuratidzai mumwe wevagadziri vepamusoro-soro pasi rose, ane madhizaini anoumba maonero nemararamiro edu munyika.
Hurukuro yeDhizaini yeZuva Verengai hurukuro itsva pamusoro pedhizaini, kusika, tekinoroji nekuvandudza pakati pevatori venhau dzedhizaini nevagadziri, vagadziri vezvivakwa nevatungamiriri vemhando vane mukurumbira pasi rose. Zivai kuti vagadziri nemhando dzakahwina A' Design Award vanounza sei unyanzvi hwakasarudzika mudhizaini.
Chikwata cheDhizaini cheZuva Zuva nezuva A' Design Award inoratidza chikwata chedhizaini chakasarudzika, chakahwina mibairo uye chine unyanzvi hwekusika nekuvandudza, seChikwata cheDhizaini cheZuva. Ongororai mapurojekiti asati amboitwa uye ane unyanzvi hukuru mumagadzirirwo ezvivakwa, dhizaini yakanaka, fashoni, dhizaini yemifananidzo nehurongwa hwedhizaini, kubva kuzvikwata zvepamusoro pasi rose.
Dhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza purojekiti yedhizaini yakasarudzika inoratidza unyanzvi hwepamusoro seDhizaini yeZuva. Nhasi, tinofara zvikuru kuratidza dhizaini inoshamisa yakahwina mubairo, inounza shanduko yakanaka kuburikidza neunyanzvi hwayo hwepamusoro.
Shasha yeDhizaini yeZuva Shasha yeDhizaini yeZuva, inosarudzwa ne A' Design Award & Competition, inopa rukudzo kuvagadziri vane mukurumbira vanoita kuti nyika yedu ive nani kuburikidza nezvigadzirwa nemapurojekiti avo epamusoro anobatsira nekusimudzira vanhu. Ongororai miunganidzwa yemabasa evagadziri vepamusoro pasi rose, vagadziri vezvivakwa vane mukurumbira nevagadziri vanounza zvitsva.
Mugadziri Anotariswa weZuva Zuva nezuva A' Design Award & Competition inopa mukana wakasarudzika kumugadziri ane unyanzvi hunoshamisa, mugadziri wezvivakwa ane mukurumbira, mutungamiriri wezvekusika kana munhu anounza zvitsva, seMugadziri Anotariswa weZuva. Mabasa avo anosarudzwa nekukodzera kwawo semienzaniso inoshamisa yedhizaini yakanaka. Ongororai miunganidzwa yemadhizaini akahwina mibairo.
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Mhando yeDhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza mhando yakasarudzika inokoshesa dhizaini seMhando yeDhizaini yeZuva, ichiongorora kuzivikanwa kwayo, chiono chayo chekusika, zvigadzirwa nemapurojekiti emakambani nemasangano anounza zvitsva. Zivai mhando dzakahwina mibairo nemadhizaini adzo makuru.
Maitiro eDhizaini eZuva Zuva nezuva A' Design Award & Competition inoongorora maitiro matsva edhizaini seMaitiro eDhizaini eZuva, ichiratidza zvitaera zviri kusimukira, maonero erunako ari kuchinja nenzira itsva dzekusika mumagadzirirwo ezvivakwa, fashoni, umhizha, mifananidzo, zvigadzirwa nezvimwe zvakawanda. Zivai maitiro matsva edhizaini nhasi.
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