Bank of England Visual Identity
Matteo Ruisi
Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Bank of England Visual Identity ee Matteo Ruisi Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
Ku Guuleystaha A' Design Award ee Qalinka
Bank of England Visual Identity oo uu naqshadeeyey Matteo Ruisi waa guuleyste la qaddariyo helay abaalmarinta Abaalmarinta A' ee Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka. Bank of England Visual Identity waxay ku guuleysatay abaalmarinta A' Design Award ee Qalinka sannadkii 2022, waxaana lagu soo bandhigay Design Award - Winners iyadoo ay weheliyaan naqshado kale oo heer sare ah. Sahami faahfaahinta mashruuca, baro shaqooyin kale oo uu sameeyey Matteo Ruisi, oo ogow waxa naqshadda Bank of England Visual Identity kaga sarreyso kuwa la tartamaya.
Ku saabsan Bank of England
Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Bank of England Visual Identity ee Matteo Ruisi Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets. Bank of England waxay ku guuleysatay abaalmarinta A' Design Award ee Qalinka, oo ah heer aqoonsi oo gaar ah oo ka tirsan A' Design Award & Competition. Naqshadaha helay A' Design Award ee Qalinka waxay isku daraan fikir curineed iyo naqshadayn xirfad leh, waxaana guddi garsoor oo ballaaran u xushaa inay yihiin shaqooyin tayo sare leh oo ka tirsan qaybaha ay ku tartameen, kaddib qiimayn aqooneed oo caddaalad ah, xaqsoor leh, ku salaysan mudnaan iyo madax-bannaani, taas oo shaqooyinka la soo sharraxay loogu codeeyo iyadoo la raacayo hannaan qiimayn ay sameeyaan khubaro isku takhasus ah oo aan ogayn aqoonsiga tartamayaasha, laguna saleeyo shuruudo qiimayn oo horay loo dejiyey, dadweynahana u furan.
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Naqshadaynta Heerka Sare ah ee Maalinta
Naqshadeeyaha Maalinta Maalin kasta A' Design Award waxay naqshadeeye hibo weyn leh oo abuura naqshado, badeecooyin, mashaariic iyo naqshad-dhismeed asal ah oo cusub u soo bandhigtaa Naqshadeeyaha Maalinta. Maanta, waxaan ku faraxsan nahay inaan idiin soo bandhigno mid ka mid ah naqshadeeyayaasha dunida ugu heerka sarreeya, oo naqshadihiisu qaabeeyaan sida aan dunida ula falgalno.
Wareysiga Naqshadaynta ee Maalinta Akhri wareysiyadii iyo wadahadalladii ugu dambeeyey ee ku saabsan naqshadaynta, hal-abuurka, tiknoolajiyadda iyo curinta, ee dhex maray suxufiyiinta naqshadaynta iyo naqshadeeyayaal, naqshadeeyayaal dhisme iyo maamulayaasha summado dunida caan ka ah. Baro sida naqshadeeyayaasha iyo summadaha ku guuleysta A' Design Award ay u soo saaraan naqshado heer sare ah.
Kooxda Naqshadaynta ee Maalinta Maalin kasta A' Design Award waxay koox naqshadayn oo gaar ah, abaalmarin ku guuleysatay, wax curisa, hal-abuur badanna leh u soo bandhigtaa Kooxda Naqshadaynta ee Maalinta. Sahami mashaariic asalnimo iyo hal-abuur badan leh oo ku saabsan naqshad-dhismeedka, naqshadaynta wanaagsan, moodada, naqshadaynta garaafyada iyo istaraatiijiyadda naqshadaynta, kana yimid kooxaha naqshadaynta ee dunida ugu horreeya.
Naqshadda Maalinta Maalin kasta A' Design Award & Competition waxay mashruuc naqshadayn oo gaar ah, muujinayana naqshadayn heer sare ah, u soo bandhigtaa Naqshadda Maalinta. Maanta, waxaan aad ugu faraxsan nahay inaan soo bandhigno naqshad heer sare ah oo abaalmarin ku guuleysatay, isla markaana wanaag ku soo kordhinaysa nolosha tayada naqshadaynteeda awgeed.
Halyeeyga Naqshadaynta ee Maalinta Halyeeyga Naqshadaynta ee Maalinta, oo ay xusho A' Design Award & Competition, wuxuu iftiimiyaa naqshadeeyayaal halyeeyo ah oo dunideenna ka dhiga meel ka wanaagsan sidii hore, iyagoo abuura badeecooyin iyo mashaariic heer sare ah oo bulshada anfacaya, horumarna gaarsiiya. Sahami galalka shaqooyinka naqshadeeyayaal heer caalami ah, naqshadeeyayaal dhisme oo caan ah iyo hal-abuurayaal.
Naqshadeeyaha La Iftiiminayo ee Maalinta Maalin kasta A' Design Award & Competition waxay iftiimisaa naqshadeeye gaar ah, naqshadeeye dhisme oo caan ah, hoggaamiye hal-abuur leh ama curiye, iyadoo u soo bandhigaysa Naqshadeeyaha La Iftiiminayo ee Maalinta. Shaqooyinkiisa waxaa mudnaantooda loogu xushay inay yihiin tusaale heer sare ah oo naqshad wanaagsan ah. Sahami galalka shaqooyinka naqshadaynta ee abaalmarinta ku guuleystay.
Fikradda Naqshadaynta ee Maalinta Maalin kasta A' Design Award & Competition waxay fikrad naqshadayn oo aad u cusub ama aragti hal-abuur leh oo muujinaysa fikir asal ah iyo xalal la adeegsan karo u soo bandhigtaa Fikradda Naqshadaynta ee Maalinta. Sahami aragtiyo cajiib ah oo abaalmarin ku guuleystay, habab cusub iyo himilooyin dhiirrigelin leh oo dunida oo dhan ka yimid.
Summadda Naqshadaynta ee Maalinta Maalin kasta A' Design Award & Competition waxay summad magac leh oo naqshadaynta udub-dhexaad ka dhigta u soo bandhigtaa Summadda Naqshadaynta ee Maalinta, iyadoo sahaminaysa aqoonsiga, himilada hal-abuurka, badeecooyinka iyo mashaariicda shirkadeed ee ganacsiyada iyo hay'adaha wax curiya. Baro summado abaalmarin ku guuleystay iyo naqshadahooda waaweyn.
Isbeddelka Naqshadaynta ee Maalinta Maalin kasta A' Design Award & Competition waxay sahamisaa isbeddel naqshadayn oo asal ah, iyadoo magaca Isbeddelka Naqshadaynta ee Maalinta ku soo bandhigta habab soo baxaya, aragtiyo bilic oo isbeddelaya iyo jihooyin cusub oo hal-abuur leh oo ku saabsan naqshad-dhismeedka, moodada, farshaxanka, garaafyada, badeecooyinka iyo wax kale oo badan. Maanta baro isbeddelladii ugu dambeeyey ee naqshadaynta.
Diyaar ma u tahay aqoonsi caalami ah?
Maanta u soo sharax naqshaddaada A' Design Awards oo ka mid noqo naqshadaha dunida ugu fiican ee lagu soo bandhigay Design Award - Winners.
Hadda Soo Sharax