Yic Barbecue Market Visual Identity

Yic Barbecue Market Visual Identity 由 Youjia Gu 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。Yic Barbecue Market Visual Identity 于 2020 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Design Award - Winners 展示。深入了解项目细节，发现 Youjia Gu 的其他作品，了解 Yic Barbecue Market Visual Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Yic Barbecue Market Visual Identity 由 Youjia Gu Yic Barbecue Market is a visual identity created for a barbecue restaurant. The identity is built around the sound of grilling, expressed as Zila, which shapes the brand slogan and the wider copywriting system. A small carnivorous character named Zila beast serves as the brand mascot, with a cute face and an open mouth. Circular forms such as stars and yarn balls suggest planets and space, supporting a barbecue planet theme. Light orange and blue-green tones give the identity a playful and fashionable style. The identity is applied across a 280 square meter interior. Yic Barbecue Market 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。