Lord Qu Visual Identity
Siyu Xu
平面、插画与视觉传达设计 Lord Qu Visual Identity 由 Siyu Xu Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space.
A' Design Award 铜奖 获奖作品
Lord Qu Visual Identity 由 Siyu Xu 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Lord Qu Visual Identity 于 2020 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Design Award - Winners 展示。探索项目详情，发现 Siyu Xu 的其他作品，了解 Lord Qu Visual Identity 为何能在众多参赛设计中表现出众。
关于 Lord Qu
平面、插画与视觉传达设计 Lord Qu Visual Identity 由 Siyu Xu Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space. Lord Qu 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的创新融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。
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