Better Bodies Hi Brand Identity

Better Bodies Hi Brand Identity 由 Takahiro Eto 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。Better Bodies Hi Brand Identity 于 2022 荣获 A' Design Award 铂金奖，与其他卓越设计一同在 Design Award - Winners 展示。探索项目详情，发现 Takahiro Eto 的其他作品，了解 Better Bodies Hi Brand Identity 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Better Bodies Hi Brand Identity 由 Takahiro Eto Better Bodies Hi is a brand identity for a workout studio. The identity is based on a typeface that transforms in three stages. As visitors move from the reception to the workout area, the lettering on the signs becomes thicker and larger. The thinnest style is used sparingly at the reception to create a calm atmosphere. The boldest style is used in the workout area at a height of more than one meter. The typeface is applied to the logo, the website, signage and printed items. The changing lettering helps users prepare the body and mind for exercise step by step. Better Bodies Hi 荣获 A' Design Award 铂金奖，这是 A' Design Award & Competition 的最高级别荣誉。A' Design Award 铂金奖 获奖作品兼具非凡的原创性与出色的创新能力，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中最出色的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名项目进行投票。