ZhenYue Logo and Brand Identity

ZhenYue Logo and Brand Identity 由 Guangzhou Cheung Ying Design Co., Ltd. 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。ZhenYue Logo and Brand Identity 于 2022 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Design Award - Winners 展示。深入了解项目细节，发现 Guangzhou Cheung Ying Design Co., Ltd. 的其他作品，了解 ZhenYue Logo and Brand Identity 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 ZhenYue Logo and Brand Identity 由 Guangzhou Cheung Ying Design Co., Ltd. ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items. ZhenYue 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。