Joy of Playing Brand Identity

Joy of Playing Brand Identity 由 Yana Okoliyska 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。Joy of Playing Brand Identity 于 2022 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Design Award - Winners 展示。深入了解项目细节，发现 Yana Okoliyska 的其他作品，了解 Joy of Playing Brand Identity 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Joy of Playing Brand Identity 由 Yana Okoliyska Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints. Joy of Playing 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名项目进行投票。