Xing Yun Shu Dessert

Xing Yun Shu Dessert 由 Bingying Liu 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。Xing Yun Shu Dessert 于 2023 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Design Award - Winners 展示。深入了解项目细节，发现 Bingying Liu 的其他作品，了解 Xing Yun Shu Dessert 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Xing Yun Shu Dessert 由 Bingying Liu Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand. Xing Yun Shu 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对参赛作品进行投票。