SUMMER PALACE TOUR Brand Design

SUMMER PALACE TOUR Brand Design 由 Beijing Jiaotong University 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。SUMMER PALACE TOUR Brand Design 于 2024 荣获 A' Design Award 金奖，与其他非凡设计一同在 Design Award - Winners 展示。探索项目详情，发现 Beijing Jiaotong University 的其他作品，了解 SUMMER PALACE TOUR Brand Design 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 SUMMER PALACE TOUR Brand Design 由 Beijing Jiaotong University Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand. SUMMER PALACE TOUR 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与卓越的创新能力融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。