Xuannao Master Cha Brand Identity

Xuannao Master Cha Brand Identity 由 Menghao Zeng 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Xuannao Master Cha Brand Identity 于 2024 荣获 A' Design Award 银奖，与其他出色设计一同在 Design Award - Winners 展示。深入了解项目细节，发现 Menghao Zeng 的其他作品，了解 Xuannao Master Cha Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Xuannao Master Cha Brand Identity 由 Menghao Zeng Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application. Xuannao Master Cha 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与先进的设计融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名作品进行投票。