NYC Deal Brand Identity
Chi Hao Chang
平面、插画与视觉传达设计 NYC Deal Brand Identity 由 Chi Hao Chang NYC Deal is a brand identity created for a 99 cent store in New York City. The identity centers on a bold price tag set at an angle, recalling the dangling movement of tags that customers reach for and steady before reading. The tilted tag makes the single price of 99 cents the clearest message of the brand. Supporting elements refer to the products sold in the store. Printed materials use digital laser printing, while tote bags, shirts and other fabric items use screen printing for durable inks.
A' Design Award 铜奖 获奖作品
NYC Deal Brand Identity 由 Chi Hao Chang 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。NYC Deal Brand Identity 于 2020 荣获 A' Design Award 铜奖，与其他出色设计一同在 Design Award - Winners 展示。探索项目详情，发现 Chi Hao Chang 的其他作品，了解 NYC Deal Brand Identity 为何能在众多参赛设计中脱颖而出。
关于 NYC Deal
平面、插画与视觉传达设计 NYC Deal Brand Identity 由 Chi Hao Chang NYC Deal is a brand identity created for a 99 cent store in New York City. The identity centers on a bold price tag set at an angle, recalling the dangling movement of tags that customers reach for and steady before reading. The tilted tag makes the single price of 99 cents the clearest message of the brand. Supporting elements refer to the products sold in the store. Printed materials use digital laser printing, while tote bags, shirts and other fabric items use screen printing for durable inks. NYC Deal 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。
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