Jie Yi Couture Branding
Yiwen Tu
平面設計 Jie Yi Couture Branding 作者： Yiwen Tu Jie Yi Couture is a brand identity created for a couture studio in Shanghai. The Chinese character Jie means to solve and to deconstruct, while Yi means one, unity and consistency. The logo is built with Chinese typography, and parts of the characters are replaced with symbols of a mannequin and scissors. Pattern-making sketches form the main visual element, and their lines, curves and notes create a detailed pattern. The identity is applied to packaging offered in several sizes. The design conveys craftsmanship and a semi-custom tailoring service.
A' Design Award得獎作品
由Yiwen Tu創作嘅Jie Yi Couture Branding，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。Jie Yi Couture Branding喺2021榮獲A' Design Award，並同其他卓越設計一齊喺Design Award - Winners展示。探索項目詳情，發掘Yiwen Tu嘅其他作品，了解Jie Yi Couture Branding嘅設計點樣喺同場作品中脫穎而出。
關於Jie Yi Couture
平面設計 Jie Yi Couture Branding 作者： Yiwen Tu Jie Yi Couture is a brand identity created for a couture studio in Shanghai. The Chinese character Jie means to solve and to deconstruct, while Yi means one, unity and consistency. The logo is built with Chinese typography, and parts of the characters are replaced with symbols of a mannequin and scissors. Pattern-making sketches form the main visual element, and their lines, curves and notes create a detailed pattern. The identity is applied to packaging offered in several sizes. The design conveys craftsmanship and a semi-custom tailoring service. Jie Yi Couture榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
