Dragon Alley Visual Identification Design
Liu Tian
平面設計 Dragon Alley Visual Identification Design 作者： Liu Tian Dragon Alley is a brand identity design created for a hot pot restaurant and an adjoining tea room. The identity is built on the idea of dualism drawn from Chinese mythology. The restaurant identity expresses release through a crack of thunder motif, an ink black background and vigorous letterforms. The tea room identity expresses restraint through a burst through clouds motif, a natural paper tone and gentler forms. Gradual gold accents link both identities. Applications include business cards, menus, posters, packaging and tableware.
A' Design Award 銅獎得獎作品
由Liu Tian創作嘅Dragon Alley Visual Identification Design，係A' 平面設計、插畫及視覺傳達設計獎嘅傑出得獎作品。Dragon Alley Visual Identification Design喺2021榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Design Award - Winners展示。探索項目詳情，發掘Liu Tian嘅其他作品，了解Dragon Alley Visual Identification Design嘅設計點樣喺同場作品中脫穎而出。
關於Dragon Alley
平面設計 Dragon Alley Visual Identification Design 作者： Liu Tian Dragon Alley is a brand identity design created for a hot pot restaurant and an adjoining tea room. The identity is built on the idea of dualism drawn from Chinese mythology. The restaurant identity expresses release through a crack of thunder motif, an ink black background and vigorous letterforms. The tea room identity expresses restraint through a burst through clouds motif, a natural paper tone and gentler forms. Gradual gold accents link both identities. Applications include business cards, menus, posters, packaging and tableware. Dragon Alley榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
