Umano Brand Identity
Ruis Vargas
平面設計 Umano Brand Identity 作者： Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars.
A' Design Award得獎作品
由Ruis Vargas創作嘅Umano Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Umano Brand Identity喺2021榮獲A' Design Award，並同其他矚目設計一齊喺Design Award - Winners展示。深入了解項目細節，發掘Ruis Vargas嘅其他作品，了解Umano Brand Identity嘅設計點樣喺同場作品中脫穎而出。
關於Umano
平面設計 Umano Brand Identity 作者： Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars. Umano榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
