PepsiCo Foundation Identity System
Dennis Furniss
平面設計 PepsiCo Foundation Identity System 作者： Dennis Furniss PepsiCo Foundation is an identity system created for a nonprofit organization that supports communities in Mexico and Latin America. The design replaces a corporate visual language with a more human one. Archetypal shapes represent the three main pillars of the foundation. In a modular system, these shapes combine and multiply to form patterns and textures. A geometric typeface, a vibrant color palette, a photography style and an illustration style complete the identity. The system is applied to a digital brand book and to event materials such as shirts, bags and hats.
A' Design Award 銀獎得獎作品
由Dennis Furniss創作嘅PepsiCo Foundation Identity System，係A' 平面設計、插畫及視覺傳達設計獎嘅得獎作品。PepsiCo Foundation Identity System喺2021榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Design Award - Winners展示。探索項目詳情，發掘Dennis Furniss嘅其他作品，了解PepsiCo Foundation Identity System嘅設計點樣喺同場作品中脫穎而出。
關於PepsiCo Foundation
平面設計 PepsiCo Foundation Identity System 作者： Dennis Furniss PepsiCo Foundation is an identity system created for a nonprofit organization that supports communities in Mexico and Latin America. The design replaces a corporate visual language with a more human one. Archetypal shapes represent the three main pillars of the foundation. In a modular system, these shapes combine and multiply to form patterns and textures. A geometric typeface, a vibrant color palette, a photography style and an illustration style complete the identity. The system is applied to a digital brand book and to event materials such as shirts, bags and hats. PepsiCo Foundation榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
