K-Chic Brand Identity
Zi Huai Shen
平面設計 K-Chic Brand Identity 作者： Zi Huai Shen K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.
A' Design Award得獎作品
由Zi Huai Shen創作嘅K-Chic Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。K-Chic Brand Identity喺2022榮獲A' Design Award，並同其他卓越設計一齊喺Design Award - Winners展示。深入了解項目細節，發掘Zi Huai Shen嘅其他作品，了解K-Chic Brand Identity嘅設計點樣喺同場作品中脫穎而出。
關於K-Chic
平面設計 K-Chic Brand Identity 作者： Zi Huai Shen K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite. K-Chic榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名項目均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
