Xing Yun Shu Dessert
Bingying Liu
平面設計 Xing Yun Shu Dessert 作者： Bingying Liu Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand.
A' Design Award 銅獎得獎作品
由Bingying Liu創作嘅Xing Yun Shu Dessert，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Xing Yun Shu Dessert喺2023榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Design Award - Winners展示。深入了解項目細節，發掘Bingying Liu嘅其他作品，了解Xing Yun Shu Dessert嘅設計點樣喺同場作品中盡顯優勢。
關於Xing Yun Shu
平面設計 Xing Yun Shu Dessert 作者： Bingying Liu Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand. Xing Yun Shu榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
