Gua Gua Xing Qiu Brand Identity
sxdesign
平面設計 Gua Gua Xing Qiu Brand Identity 作者： sxdesign Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players.
A' Design Award得獎作品
由sxdesign創作嘅Gua Gua Xing Qiu Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Gua Gua Xing Qiu Brand Identity喺2024榮獲A' Design Award，並同其他出眾設計一齊喺Design Award - Winners展示。探索項目詳情，發掘sxdesign嘅其他作品，了解Gua Gua Xing Qiu Brand Identity嘅設計點樣喺同場作品中脫穎而出。
關於Gua Gua Xing Qiu
平面設計 Gua Gua Xing Qiu Brand Identity 作者： sxdesign Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players. Gua Gua Xing Qiu榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
