Piggy Express Brand Character Identity
Qingyu Du
平面設計 Piggy Express Brand Character Identity 作者： Qingyu Du Piggy Express is a brand character design created for a ride hailing service. The character develops the pig icon of the brand logo into a friendly travel companion. A high saturation color scheme increases visual visibility by 42 percent, and an independent silhouette keeps the character recognizable across all media. Animations guide users through tasks such as coupon redemption and route tracking. The character was refined through thirty rounds of shape iteration and tested with more than one hundred users in Chinese cities.
A' Design Award 銅獎得獎作品
由Qingyu Du創作嘅Piggy Express Brand Character Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅得獎作品。Piggy Express Brand Character Identity喺2026榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Design Award - Winners展示。深入了解項目細節，發掘Qingyu Du嘅其他作品，了解Piggy Express Brand Character Identity嘅設計點樣喺同場作品中脫穎而出。
關於Piggy Express
平面設計 Piggy Express Brand Character Identity 作者： Qingyu Du Piggy Express is a brand character design created for a ride hailing service. The character develops the pig icon of the brand logo into a friendly travel companion. A high saturation color scheme increases visual visibility by 42 percent, and an independent silhouette keeps the character recognizable across all media. Animations guide users through tasks such as coupon redemption and route tracking. The character was refined through thirty rounds of shape iteration and tested with more than one hundred users in Chinese cities. Piggy Express榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
