School Admissions Advertising and AR Campaign
Paul Robb
平面設計 School Admissions Advertising and AR Campaign 作者： Paul Robb ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.
A' Design Award 銀獎得獎作品
由Paul Robb創作嘅School Admissions Advertising and AR Campaign，係A' 平面設計、插畫及視覺傳達設計獎嘅傑出得獎作品。School Admissions Advertising and AR Campaign喺2026榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Design Award - Winners展示。深入了解項目細節，發掘Paul Robb嘅其他作品，了解School Admissions Advertising and AR Campaign嘅設計點樣喺同場作品中展現獨特之處。
關於School Admissions
平面設計 School Admissions Advertising and AR Campaign 作者： Paul Robb ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way. School Admissions榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同專業嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
