Lao Huotang Brand Identity
BI-CHENG ZHONG
平面設計 Lao Huotang Brand Identity 作者： BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials.
A' Design Award 銅獎得獎作品
由BI-CHENG ZHONG創作嘅Lao Huotang Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅傑出得獎作品。Lao Huotang Brand Identity喺2026榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Design Award - Winners展示。探索項目詳情，發掘BI-CHENG ZHONG嘅其他作品，了解Lao Huotang Brand Identity嘅設計點樣喺同場作品中展現獨特之處。
關於Lao Huotang
平面設計 Lao Huotang Brand Identity 作者： BI-CHENG ZHONG Lao Huo Tang is a brand identity for a hot pot restaurant in Taiwan. The logo shows a cast iron pot held by a single hand, with a rising steam line that suggests slow simmering. The Chinese characters are drawn with flame shaped brushstrokes and paired with modern typography. The palette layers boiling red, orange red, brick red and warm beige, guiding the eye from stove to table. White is used for the logo and lettering to improve clarity. The identity is applied to signage, menus, business cards and printed materials. Lao Huotang榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
