Snow Peak Visual Identity
Lin Hai
Graphics, Illustration and Visual Communication Design Snow Peak Visual Identity by Lin Hai Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.
Silver A' Design Award Winner
Snow Peak Visual Identity by Lin Hai is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Snow Peak Visual Identity earned the Silver A' Design Award in 2023 and is showcased on Design Award - Winners among other outstanding designs. Explore the project details, discover other works by Lin Hai and see why Snow Peak Visual Identity design rises above its competition.
About Snow Peak
Graphics, Illustration and Visual Communication Design Snow Peak Visual Identity by Lin Hai Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style. Snow Peak earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Lin Hai
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