Piggy Express Brand Character Identity
Qingyu Du
Graphics, Illustration and Visual Communication Design Piggy Express Brand Character Identity by Qingyu Du Piggy Express is a brand character design created for a ride hailing service. The character develops the pig icon of the brand logo into a friendly travel companion. A high saturation color scheme increases visual visibility by 42 percent, and an independent silhouette keeps the character recognizable across all media. Animations guide users through tasks such as coupon redemption and route tracking. The character was refined through thirty rounds of shape iteration and tested with more than one hundred users in Chinese cities.
Bronze A' Design Award Winner
Piggy Express Brand Character Identity by Qingyu Du is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Piggy Express Brand Character Identity earned the Bronze A' Design Award in 2026 and is showcased on Design Award - Winners among other remarkable designs. Explore the details of the project, discover other works by Qingyu Du and see why Piggy Express Brand Character Identity design stands out from its competition.
About Piggy Express
Graphics, Illustration and Visual Communication Design Piggy Express Brand Character Identity by Qingyu Du Piggy Express is a brand character design created for a ride hailing service. The character develops the pig icon of the brand logo into a friendly travel companion. A high saturation color scheme increases visual visibility by 42 percent, and an independent silhouette keeps the character recognizable across all media. Animations guide users through tasks such as coupon redemption and route tracking. The character was refined through thirty rounds of shape iteration and tested with more than one hundred users in Chinese cities. Piggy Express earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated works are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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