PatchU Branding and Character IP Project
ChungSheng Chen
Graphics, Illustration and Visual Communication Design PatchU Branding and Character IP Project by ChungSheng Chen PatchU is a branding and character design project that turns leftover bedding fabrics into plush toys and lifestyle accessories. The fabrics are sorted by size, texture and tone, then sewn into simple companion figures using flexible patterns. Visible stitching and patchwork are kept as part of the brand identity, so each piece differs slightly from the next. Packaging and illustration explain the origin of the materials. The aim is to give surplus textiles new value and a warm place in everyday life.
A' Design Award Winner
PatchU Branding and Character IP Project by ChungSheng Chen is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. PatchU Branding and Character IP Project earned the A' Design Award in 2026 and is showcased on Design Award - Winners among other exceptional designs. Explore the project details, discover other works by ChungSheng Chen and see why PatchU Branding and Character IP Project design sets itself apart from its competition.
About PatchU
Graphics, Illustration and Visual Communication Design PatchU Branding and Character IP Project by ChungSheng Chen PatchU is a branding and character design project that turns leftover bedding fabrics into plush toys and lifestyle accessories. The fabrics are sorted by size, texture and tone, then sewn into simple companion figures using flexible patterns. Visible stitching and patchwork are kept as part of the brand identity, so each piece differs slightly from the next. Packaging and illustration explain the origin of the materials. The aim is to give surplus textiles new value and a warm place in everyday life. PatchU earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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