Every Treasure Tells a Story Advertising Awareness Campaign

Every Treasure Tells a Story Advertising Awareness Campaign 由 Zhou Haiwen, Che Shilong and Guo Cheng 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Every Treasure Tells a Story Advertising Awareness Campaign 于 2024 荣获 A' Design Award，与其他出色设计一同在 Design Award - Winners 展示。深入了解项目细节，发现 Zhou Haiwen, Che Shilong and Guo Cheng 的其他作品，了解 Every Treasure Tells a Story Advertising Awareness Campaign 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Every Treasure Tells a Story Advertising Awareness Campaign 由 Zhou Haiwen, Che Shilong and Guo Cheng Every Treasure Tells a Story is an advertising awareness campaign for a short documentary that presents one hundred national treasures of China. Each treasure is compared to a star, and constellations suggest the span of time and space. Each treasure is also paired with a dialogue box. Some boxes are round and some are square, and each has its own character. Books form the main visual theme, with references to Chinese bamboo slips, thread-bound volumes, parchment scrolls and hardcover books. The graphic approach helps viewers from different cultures understand the stories. Every Treasure Tells a Story 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、公正、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名项目进行投票。