Serious Little Squid Visual Identity
Youjia Gu
平面設計 Serious Little Squid Visual Identity 作者： Youjia Gu Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers.
A' Design Award 銅獎得獎作品
由Youjia Gu創作嘅Serious Little Squid Visual Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅得獎作品。Serious Little Squid Visual Identity喺2020榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Design Award - Winners展示。深入了解項目細節，發掘Youjia Gu嘅其他作品，了解Serious Little Squid Visual Identity嘅設計點樣喺同場作品中脫穎而出。
關於Serious Little Squid
平面設計 Serious Little Squid Visual Identity 作者： Youjia Gu Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers. Serious Little Squid榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
