Beat Coffee Re-Brand
Paul Meeuwsen
平面設計 Beat Coffee Re-Brand 作者： Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.
A' Design Award 銅獎得獎作品
由Paul Meeuwsen創作嘅Beat Coffee Re-Brand，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。Beat Coffee Re-Brand喺2021榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Design Award - Winners展示。探索項目詳情，發掘Paul Meeuwsen嘅其他作品，了解Beat Coffee Re-Brand嘅設計點樣喺同場作品中脫穎而出。
關於Beat Coffee
平面設計 Beat Coffee Re-Brand 作者： Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand. Beat Coffee榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
