Bitter Plus Sweet Corporate Identity
Liying Wang
平面設計 Bitter Plus Sweet Corporate Identity 作者： Liying Wang The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative.
A' Design Award得獎作品
由Liying Wang創作嘅Bitter Plus Sweet Corporate Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。Bitter Plus Sweet Corporate Identity喺2026榮獲A' Design Award，並同其他矚目設計一齊喺Design Award - Winners展示。探索項目詳情，發掘Liying Wang嘅其他作品，了解Bitter Plus Sweet Corporate Identity嘅設計點樣喺同場作品中展現獨特之處。
關於Bitter Plus Sweet
平面設計 Bitter Plus Sweet Corporate Identity 作者： Liying Wang The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative. Bitter Plus Sweet榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
